Australia 2030 and the Millennial Myth

Rocky Scopelliti, world renowned futurologist, advisor and author discusses his research project findings and book “Australia 2030: Where the bloody hell are you?”. This episode debunks myths and introduces us to alternative customer profiling via “Jouvenescence” the art of remaining youthful. 

Rocky Scopelliti is a world-renowned futurologist. His pioneering behavioural economics research on the confluence of demographic change and digital technology, have influenced the way we think about our social, cultural, economic and technological future. His new book ‘Australia 2030! – Where the bloody hell are we?’ is the first major study of Australian professionals attitudes toward the decade ahead conducted before and during the eye of the COVID-19 storm. His other book Youthquake 4.0 – A Whole Generation and the New Industrial Revolution’ was launched globally and now published in Chinese, Vietnamese, Indonesian and Korean languages.

As a media commentator, his unique insights have featured on SKY Business News, The Australian Financial Review, ABC Radio National, The Economist, Forbes and Bloomberg. As an international key note speaker, his presentations have captivated audiences across Asia Pacific, the USA and Europe including Mobile World Congress. As a thought-leading Chief Juvenescence Officer, over 150 boards and leadership teams, including Fortune 100 corporations, each year seek his advice on strategy, emerging technologies and their future impact.

A distinguished author, his 17 thought leadership research publications have become internationally recognised for their influence including the World Economic Forum’s Disruptive Innovation in Financial Services Program.

More on Rocky Scopelliti here

Books available here 

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