How do brands get the global culture story right, from product to market messaging? In this episode Anne Miles, founder of Suits&Sneakers interviews Global Brand Strategist and Associate Partner at Hofstede Insights. Some case studies demonstrate the path to getting the culture fit right for global and local integration. Martin unpacks some key differences between cultures and explains the difference between data based insights and stereotypes.

You can connect with Martin directly via LinkedIn here or through Suits&Sneakers here

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